Mockups. (I created these mockups myself, using images from online--sources below)
This was a project for a class. I had to complete a concert promotion campaign, which included a highway billboard, a bus shelter poster, and a store window sign. The branding needed to be the same.
After spending some time analyzing Niall Horan's website (niallhoran.com), I decided to format this collateral in a similar way. At the time this collateral was created, his website had each item contained in a separate box. The colors also came from his website.
All of the text was kept relatively brief, as this allows people to quickly scan the information.
Mockup 1: https://unsplash.com/photos/turned-off-signage-_9dSF0Hwitw
Mockup 2: https://unsplash.com/photos/a-man-sitting-on-a-bench-next-to-a-street-qCQ7oQbbmzU
Mockup 3: https://www.etsy.com/listing/1487638376/final-sale-square-shop-window-sign
